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College of Management / 管理學院
International Business / 國際企業學系
Marketing innovation in and from emerging markets: An introduction
Details
Marketing innovation in and from emerging markets: An introduction
Journal
Advances in International Marketing
Journal Volume
24
Pages
xxi-xxvi
Date Issued
2013
Author(s)
RUEY JER JEAN
Chiou J.-S.
Zou S.
DOI
10.1108/S1474-7979(2013)0000024004
URI
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959378372&doi=10.1108%2fS1474-7979%282013%290000024004&partnerID=40&md5=d4c097686f68040e076aa1cfea952949
https://scholars.lib.ntu.edu.tw/handle/123456789/612450
SDGs
[SDGs]SDG9
Publisher
Emerald Group Publishing Ltd.
Type
editorial