A Study on Business Models and Promotion Strategies of the Mobile Application Service Industry
Date Issued
2006
Date
2006
Author(s)
Jan, Pi-Tzong
DOI
zh-TW
Abstract
According to the latest Global Information Technology Report, release by the World Economic Forum(WEF), Taiwan ranked 7th worldwide in terms of the e-readiness perspective. Thanks to the solid ICT infrastructure, Taiwan citizens are ready for the digitalization age. However, because Taiwan mobile operators dominate the resources, and enjoy the profits from the fixed-line and mobile voice services, they are not motivated to promote more value-added applications, so the mobile data service is still not popular in Taiwan.
With the emerging communication technology getting matured, Taiwan government formulated the national ICT project such as “Wireless Broadband Demonstration Project,” and “M-Taiwan Project,” in order to solve the so called “Last-mile” issue and promote the ICT related industries.
For the years to come, there are challenges and opportunities ahead of us. How to utilize the Taiwan experience to lead the industry on products selections, business model, and market differentiation are key factors to keep Taiwan’s mobile application service industry competitive in the new millennium.
This paper covers the Taiwan mobile application service industry with in-depth case study, through the analysis of the core competence of mobile service industry, and to propose the development strategy.
Subjects
行動應用服務產業
產業價值鍊
鑽石模型
e-Readiness
Mobile Application Service Industry
Value Chain
Diamond Model
WiMAX
Type
other
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