A study on E-commerce Business Model Derived from a Shopping Guidance Service — Empirical Insights from Malaysia
Date Issued
2014
Date
2014
Author(s)
Tong, Siow-Chin
Abstract
This study helps setup a fashion platform exclusively for Malaysia market by referring to the Value Creation Cycle theory raised by professor Chang-Sung Yu from NTU Business school. We will explore Malaysia market by employing the resources and experiences from Taiwan.
We are focusing on three countries in this study. TaoBao is the source of the products and shipping guidance service will be provided by using the system under Ali Mama. This system is an alliance with TaoBao. E-commerce and experience will be the main help for this business model; Group purchase will be launched at the same timing for both Malaysia and Taiwan; Malaysia is the main market that we would like to study.
In the age of information explosion, shopping guidance service will help to provide consumers with more precise information of the products. Consumers will be able to locate the products at a lower cost and shorter time. Not only that, this shopping guidance service is also acting as a platform which provides the information of latest fashion or trend. Besides that, by providing shopping guidance service to consumers, they are able able to view and read the review from other buyers and from there we can provide the purchase-on-behalf service if they are interested in the products. This shopping guidance is a great help to Malaysia''s consumers. We work with long term TaoBao partner to push out the group purchase and group purchase is the favorite among Malaysia''s online buyers. This group purchase will be opened for Taiwan and Malaysia online buyers at the same timing. We have the bargaining power to negotiate for a better price by combining the sales volume from Taiwan and Malaysia. Due to the long transit lead time from China to Malaysia, we have provided another shopping option which is buy & sell for pre-loved clothing cater for those who thinks long lead time is a hurdle. In this case we merely act as a third party by providing a platform for the buyer and seller.
This study has created a new business operation model by combining shopping guidance service, purchase-on-behalf(buy-for-you), group purchase and buy&sell for pre-loved clothing.
Subjects
淘寶網
導購
代購
團購
電子商務
價值創造循環VCC理論
馬來西亞
Type
thesis
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