Identifying Brand Image Dimensionality and Measuring Degree of Brand Globalization: A Cross-National Study
Resource
Journal of International Marketing,10(2),46-67.
Journal
Journal of International Marketing
Journal Volume
10
Journal Issue
2
Pages
46-67
Date Issued
2002-12
Date
2002-12
Author(s)
Hsieh, M. H.
Type
journal article