An Analysis on Upward Vertical Integrations Strategy of TFT-LCD Industry – A Case Study of AUO
Date Issued
2008
Date
2008
Author(s)
Kao, Shi-Chien
Abstract
This study first discribes the future trends of large-size panels in TFT-LCD industries. Under the weight of components in BOM cost is proportional to LCD panel size, it caused the more strengthen inducement and motivaiton in vertical integration for TFT-LCD firms.t second, using the co-operation strategy analysis, we have a discussion of the vertical integration process in case study of TFT- LCD firm – AUO Company. Throughing the effects on Taiwan TFT-LCD firms of Korean’s pricing strategy applying on the inverse-LC cycle, we can demonstrate the parts of Taiwan firms execute vertical integration strategy like AUO firm has better profit rate and rate of net income at the 2005 to 2006 LC cycle than before. It also shows that they had better profit rate and net income than Korean TFT-LCD firms and the pricing strategy had no use on the firms have effectively cost control under vertical integration.urthermore, value added analysis and estimations of unit area cost demonstrate how AUO increase their competitive power and reduce the material cost to attend the fine cost control ability.
Subjects
Components
Vertical integration
Co-opetition strategy
Value net
Value added analysis
Type
thesis
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ntu-97-R95724068-1.pdf
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