Research on the Competitive Advantages in Niche Market of the Industrial Computer Industry
Date Issued
2007
Date
2007
Author(s)
Wu, Chung-Pao
DOI
zh-TW
Abstract
Taiwan’s industrial computers contribute to approximately 30% of the entire global market today. With the growing use and applications in this industry, the underlying development potentials have become quite noticeable. The business models used by industrial computer manufacturers can be divided into carrying their own brand and ODM/OEM. For brand owners their target customers are system integrator/distributor and ODM/OEM projects focus on orders from world-famous IT companies. Meanwhile, due to higher demand in customization, manufacturers need to have extensive research, development capability and flexible production facility to complete tailor-made products.
Owing to the trend of a decrease in quantity and an increase in product differentiation, industrial computers have being divided into many niche segments in order to meet various customers' needs. With a rapid growth in industrial PC applications, we observe that many non-computerized fields are now also embraced in digital solutions, which in essence is extending the life span of each individual product. On top of that, industrial manufacturers utilize Taiwan's current competitive advantage over integrated supply chain, advanced manufacturing facility and technical talents to build a valued added smiling curve of industrial computer (30% profits) above smiling curve of personal computer (10% profits). The Motivation of the new platform is based on the competitive advantages in niche market of the industrial computer industry.
The research is based on niche market, Long-tail and competitive advantage of six Taiwan industrial computer manufacturers. Through data collection and market trend analysis, I hope to find a systematic theory and provide a competitive advantage strategy in business management for industrial computer industry.
Subjects
工業電腦
長尾理論
利基產品
利基市場
競爭優勢
Industrial Computer
Long-Tail Theory
Niche Product
Niche Market
Competitive Advantage
Type
other
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