A Study on Innovative Business Model of Design Industry - A case study of one industrial design company
Date Issued
2012
Date
2012
Author(s)
Huang, Kuo-Huang
Abstract
Since 2002, Taiwan government began to promote cultural & creative industries, promote the use of culture to create business opportunities, cultural & creative industries to flourish in recent years, the overall trend showed steady growth. Design industry is a part of cultural & creative industries, but it really is an earlier form of development, from 1988 onwards the government began to promote the design industry to enhance the abilities of Industrial design, which has experienced three comprehensive five-year of "The Comprehensive Promotion Product Designed Capacity Plan
" followed by "Taiwan Design Industry Taking-Off Plan" to present a "Taiwan Design Industry Soaring Plan", from Taiwan this year, the number of the international design award is the highest in years, and the "2011 Taipei World design Expo" successfully, enhance the image of the design is indeed successful, gradually from MIT (Made in Taiwan) to DIT (Designed in Taiwan). Therefore, design industry can also be said of Taiwan''s cultural & creative industry benchmark for industry, and industrial design is the design industry''s most influence on the manufacturing industry, because of its relationship with the industry''s research and innovation, manufacturing, international marketing closely, thus responsible for promoting the mission of Taiwan''s overall economic transformation.
The purpose of this thesis is to explore innovative business model of design industry. Through literature review, to understand the business model elements, and innovative business model dimensions, as well as by resource-based views, competence-based views, dynamic capabilities views, from the theoretical basis of how companies from resource allocation and use, building core competencies, and thus gain a competitive advantage. First, the current situation for the design industry analysis, through SWOT analysis, five forces analysis and value net analysis to understand the design industry and competitive conditions, and then case study of successful company at all stages of the business model, from the resources to build core competencies, and thus gain a competitive advantage, to establish a viable model of development.
The study found that Taiwan''s design industry generally small, less resources, when the dramatic changes in the external environment, the impact it will have a significant. Design industry affected by the overall economic impact, in particular, the impact of the manufacturing boom. In 2008 the international financial crisis, for example, from the design industry revenue is the first negative growth (-7.61%) decline in 2009 even more severe (-19.72%), international business to achieve greater decline (- 31.87%), indicating a lack of international of design industry. From the study also found that the design industry, the business five years or more years is a steady increase in the number of enterprises, enterprises with more than five years have shown a more stable base and competitiveness. Capital in enterprises with more than one hundred million in sales is consistent with linear growth, accounting for the design industry as a whole revenue of 66.45% in 2009, while one hundred million less capital in sales is consistent with linear growth, shows the amount of one hundred million of capital can be speculated that the company has the resources to design and stable growth indicators. The development of Taiwan''s design industry towards polarized, small enterprises how to use resources to create a core capability, and thus gain a competitive advantage, need to find a good strategy and business model. This is also the study hoping to find the paper recommended the development of models to the design industry as a business reference.
Subjects
Business Model
Industry Analysis
Resource-based
Competence-based
Dynamic Competence
Design Industry
Cultural & Creative Industries
Type
thesis
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