The Business Models Analysis of Phalaenopsis Industry ─Comparative Study of A Corporation in Taiwan and Anthura Corporation in Netherland
Date Issued
2007
Date
2007
Author(s)
Wu, Chih-Lien
Abstract
Phalaenopsis orchids are one of the four agricultural flagship products to be essentially developed in Taiwan. Devoted to by industrial, government and academic circles, they become highly potential in the flower industry. This Phalaenopsis orchid industry, however, is recently threatened by Holland, Mainland China and some Southeast Asian nations sharing the same geographical conditions as in Taiwan, for they are also vigorously expanding their Phalaenopsis orchid industries, especially Holland with both sound technological agriculture and enterprise management on it. What dealers in Taiwan should do to define their vantage and demerits, and then, to even up the strength and the weakness through comparing business models with those of Holland so as to boost upgrades of the industry is a big issue for us to probe into. In the light of the overflowing discourse of productive technology and the deficiency with managerial discussions in domestic literature, this research will focus on the management of this industry.n this research, the Value Network by Brandenburger and Nalebuff is first utilized to analyze the industry level in an attempt to examine the relationship between the Phalaenopsis orchid industry and its peripheral industries. Then, case firms and related ones will be scanned and defined to set up the foundation for further explanations of business models. This will be followed by a structure of the business model by Alexandar Osterwalder. The structure is used to detail the industry for the dealers to distinguish the good and the bad in the management of a firm and to make further advice.osterior to the analysis of industrial aspects, the research, by field interviews and passive collections of information, moves on to the case study between the representative firm A in Taiwan and the equal-ranking family business firm Anthura in Holland. By first defining the characters of the two firms in the industry through the Value Network and then elaborating their business models, their key factors to success and their discrepancies will be revealed and taken as a foundation for future advice.n the comparison, it is found that the Phalaenopsis orchid industry in Taiwan has predominance of breeding and production environment, but also has defects in management. Actually, some domestic dealers like the overseas-celebrated firm, Shih-Chieh Orchid Garden, remains prominent in the field of business management, but this field is the forte of most enterprises in Holland. Therefore, according to the information gathered in this research, there are four aspects for the Phalaenopsis orchid industry in Taiwan to ameliorate, which are:) The stress on the consistency of quality) Market orientation) The concept of cost, and) Marketing.n upgrading the Phalaenopsis orchid industry in Taiwan, the dealers should, aside from the upswing on the production aspect, make an entire reformation on both financial and managerial aspects. Only by doing this could they hold a lead in the worldwide business war.
Subjects
business model
Phalaenopsis
value net
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