網路外部性下使在位者既有基礎崩解的定價策略研究
Date Issued
2003
Date
2003
Author(s)
DOI
912416H002003
Abstract
The past literature of network externalities largely focused on social welfare
issues and most of them discussed about the inefficiency caused by network
externalities and the ways to recover the social optimality only. Few researches
analyzed the technology competition strategies from the point of view. The
contribution of this paper is to offer two strategies to collapse the incumbent’s
installed base in the stable market with network externalities. The strategies can be
used to explain the phenomenon that the new technology can win over existing
leading technology in technology competitions. In addition, two effects of shifting
and rotating incumbent’s installed base are further analyzed to provide the
implications for the challenger’s decision making.
Subjects
Technology Strategies
Pricing
Decision Analysis
and Network Externalities
Publisher
臺北市：國立臺灣大學工商管理學系
Type
report
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