Corporate Social Responsibility Implementation Model - Case Studies of LiteOn Technology and Sinyi Realty
Date Issued
2012
Date
2012
Author(s)
Chi, Tze-An
Abstract
The corporate social responsibility has become one of major issues for enterprise seeking sub stability and comparative advantage. With more public awareness and appealing, many enterprises have begun to plan and deploy CSR programs. However only limited studies have been done and a systematic deployment model has yet been explored. Besides, many of direct/indirect or internal/external stakeholders engaged in the process of CSR deployment make this a challenge issue. First, this study attempts to conduct a meta-analysis on existing CSR implementation models and then select LiteOn Technology and Sinyi Realty for in-depth case study to discuss the implementation details in the deployment process. LiteOn Technology and Sinyi Realty are two highly cited companies in pursuing CSR values and have been awarded for their benchmarking performance in respective industry.
The results of the case studies reveal that a stage-wide process with detailed planning is crucial for its success. A five stage identified include: awareness building, plan, do, check/improve, and anchor. A thorough plan to identify major stakeholders in each stage is important. As so, a committee is formed and lead by top manager. Such committee will formulate a meaning CSR vision and communicate with players/stakeholders to ensure the congruous goal. In shaping the CSR mission statement, it is strongly suggested to align well with corporation’s core competence and consider the impact of key stakeholders’ perspective. A CSR-based IT system provides an effective mechanism for better monitoring, communication, and data analysis. The results of such system indeed expedite the CSR implementation.
Subjects
Corporate Social Responsibility
CSR Implementation model
Stakeholder
Case study
SDGs
Type
thesis
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