線上資訊系統品質衡量模式之建立－以網路書店為例
Date Issued
2004
Date
2004
Author(s)
杜書揚
DOI
zh-TW
Abstract
With the growing sophistication of e-commerce, to determine significant factors affecting users’ evaluation of a website has become a crucial issue for either enterprises in e-commerce or the ones ready to involve in.
Incorporating the former perspectives in information quality, system quality, service quality, and technology acceptance model, and comprehensively considering the role of a website on technology and service constructs, this research then proposes the concept and the scale of “online information system quality (online ISQ)” to precisely find out the evaluation factors users concern. One famous Taiwan online bookstore is cooperated in doing a one-month investigation. The research result suggests that informativeness, reliability, responsiveness, and ease of use are four crucial factors users value most. In addition, this research also investigates the relationships among online ISQ, user satisfaction and behavior intention. The result also shows that online ISQ is positive correlated with user satisfaction and behavior intention. In addition, online ISQ has indirect influence on behavior intention through user satisfaction is also notable. The reliability and validity has been assessed via different ways, and demonstrates that this evaluation model might be quite suitable for online environment.
Subjects
科技接受模式
電子商務
服務品質
使用者滿意度
行為意向
e-commerce
service quality
technology acceptance model
user satisfaction
behavior intention
Type
other
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