Nip n Tuck Taiwan: Business Plan
Date Issued
2012
Date
2012
Author(s)
Coulson, Claire
Abstract
The business plan looks at the medical tourism industry in both Taiwan and the rest of the world, focusing especially on the growing demand for cosmetic surgery. The plan assesses whether the growing demand for cosmetic surgery in the United Kingdom reflects a growing market for Taiwanese medical providers to target and respond to their cosmetic surgery needs. It analyses Taiwan as a destination and the nation’s ability respond to a potential demand and to compete with other nations in Asia as a medical tourism destination. It assesses the feasibility of launching a medical tourism agency to act as the interface and liaison between the United Kingdom target market and the medical providers in Taiwan, and the potential outcomes of such an investment.
Subjects
cosmetic surgery
medical tourism
surgeon
healthcare
Type
thesis
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