LCD驅動IC產業供應鏈協同整合個案分析探討
The Case Study of Supply Chain Coordination of LCD Driver IC Industry
Date Issued
2006
Date
2006
Author(s)
Wu, Chih-Hung
DOI
zh-TW
Abstract
The competence of corporate was normally built by way of delivery, cost, quality and service before the era that supply chain has been far and wide discussed. Nowadays it is difficult to fulfill the variety of consumer’s requirement as well as the fast technology development if count on enterprise internal effort only. The cooperation across supply chain up-stream and down-stream becomes a new competitive advantage to whole parties. Taiwan semiconductor industry plays an important role in the global supply chain, however there was limited case study were investigated. In contrast with the theory of supply chain management, the thesis is focused on the investigation of industrial practice.
The primary and secondary data were collected through interviewed with Au Bumping and Assembly foundry house which is code named “A-company” in the report. The structure of discussion include material flow, information flow and the subject of supply chain coordination. The case study observed the following phenomena in Driver IC supply chain:
1. Driver IC design-house control the majority of resources in the supply chain who has more bargaining power than assembly house.
2. Bullwhip effect is existed due to information asymmetry , batch ordering and over-booking from IC suppliers.
3. The bumping and assembly manufacturing sometimes showed the insufficient agility to support high volume urgent order due to lack of adequate cost-sharing mechanism between IC company and assembly house.
The bumping and assembly house is laid on the inferior bargaining power position compare to the Driver IC company, which lead to the difficult situation for A-company to deal cost sharing request with their customers. In order to get rid of this situation for corporate long-term survive, the following suggestions are recommended to A-company :
1. Expand the economic scale by M&A
2. Diversify the service portfolio to the other relative industry.
3. Reinforce the processing technology, quality, manufacturing turn around time and service.
Subjects
長鞭效應
驅動IC產業
供應鏈協同整合
Bullwhip Effect
Driver IC Industry
Supply Chain Coordination
Type
other
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