An investigation of marketing managers' dissatisfaction with marketing information systems

Journal

International Journal of Information Management

Journal Volume

17

Journal Issue

2

Pages

115-121

Date Issued

1997

Author(s)

JIUNN-YIH JIANG

Klein G.

Motwani J.G.

Balloun J.L.

DOI

10.1016/S0268-4012(96)00053-9

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/472131

URL

https://www2.scopus.com/inward/record.uri?eid=2-s2.0-0031118057&doi=10.1016%2fS0268-4012%2896%2900053-9&partnerID=40&md5=54b550e88f7fef293b60a5af5eebf69a

Type

journal article