A preliminary assessment of different trust formation models: The effect of third party endorsements on online shopping

Journal

Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

ISBN

9780769518749

Date Issued

2003

Author(s)

Shek S.P.W.

Lim K.H.

Editor(s)

Sprague R.H.

DOI

URI

Publisher

Institute of Electrical and Electronics Engineers Inc.

Type

conference paper