A Study of Choosing Strategic Partner of New Product Development in Textile Industry
Date Issued
2014
Date
2014
Author(s)
Cheng, Iuan-Chang
Abstract
The environment of Taiwan textile industry remains less competitive in comparison with China or East South Asia countries, such as human resource, electricity fee, monetary policy and custom tax. Many Taiwan makers moved to other developing countries to lower cost, while still facing difficulties of could not stand the same level as local maker.
Due to difficult environment, Taiwan textile industry focuses on R&D of textile fabric to satisfy consumer’s demand and has become saturated, such as heat-generated fabric or cool fabric. Taiwanese textile companies also provide low cost and big scale manufacturing. The maturity of nano technology in biotech also provide opportunities for textile business, stimulated the revolution of “collagen inside textiles”, in which companies could get the patent to prevent the imitation.
This research is focused on the importance of strategic partners. According to the literature review, we used 4 criteria to design the questionnaires and to evaluate the weight sequence of each scope. In this case study, we aim to investigate TAI YUEN TEXTILE CO., LTD and its strategic partners management procedure of supply chain during new functional yarn development, by up-downstream strategy integration, narrow the long tail impact, maximum the profit and mass –customization.
In this case study, we employ MCDM criteria to investigate and design the questionnaire to study the strategic partners procedure via expert interview, to represent the entire success experience in the case study.
After the interview and research, we found out that the strategic partners competitive management, enterprise macro environment and manufacture features show a positive correlation. This research can help to better understand the success of R&D strategic partner’s management and hope to bring new ideas for Taiwan textile industry.
Subjects
供應鏈垂直整合
策略聯盟
夥伴選擇
關鍵成功因素
策略管理
Type
thesis
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