Watch out:The effects of race-related cues on cooperative behavior
Date Issued
2014
Date
2014
Author(s)
Berki, Antonia
Abstract
This research examines the relationship between race and subtle eye cues on cooperative behavior. A field study and a laboratory experiment conducted with Taiwanese college students were used to investigate whether individuals’ level of cooperation would differ according to the type of race of the visual cues present. Data from the experiment (Study 2) showed that cues of Black eyes elicited more cooperative behavior than cues of Asian (same-race) eyes. There was no difference between Black and White eyes or between Asian and White eyes in the level of cooperation elicited. Both studies showed that contrary to findings from research conducted in Western cultural contexts, pictures of eyes did not elicit more cooperative behavior among Taiwanese compared to pictures of flowers. The present study was new in that it was the first study to investigate the link among cooperation, race, and eye cues. Implications and recommendations for future research directions will be discussed.
Subjects
cooperative behavior
subtle cues
eyes
race
cheating
Type
thesis
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