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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
The Optimal Promotion Strategies of Manufacturers: To Pull or To Push?
Details
The Optimal Promotion Strategies of Manufacturers: To Pull or To Push?
Resource
TIMS 1996 Marketing Science Conference(1996)
Journal
1996 Marketing Science Conference
Date Issued
1996-03
Author(s)
SHAN-YU CHOU
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/326070
Type
conference paper
