Retailers' new product acceptance decisions: Incorporating the buyer-supplier relationship perspective

Journal

Journal of Business and Industrial Marketing

Journal Volume

27

Journal Issue

2

Pages

89-99

Date Issued

2012

Author(s)

Chang, Y.-C.

DOI

10.1108/08858621211196967

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459438

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84862923872&doi=10.1108%2f08858621211196967&partnerID=40&md5=ee1c7971047ab5a61e253121616fad44

Type

journal article