The Growth Strategy of Engineering Service Industry A Case Study of CTCI
Date Issued
2016
Date
2016
Author(s)
Kuo, Chia-Wei
Abstract
Back to the end of 1950s, petrochemical industry was first priority of Country’s development in Taiwan. Under the supervision of Ministry of Economic Affairs, CTCI Foundation, the first Taiwan based engineering technical consultant, was founded in 1959 for assisting assessment, planning of plant engineering and technical. During 1960s to 1970s, CTCI was the preferred partner to global contractor as Kelogg, Braun and Nippon Koei, had participated as subcontractor to provide duties such as engineering and project supervision. In 1979, CTCI Corporatin was founded taking over all the employees, equipment and petrochemical business from CTCI Foundation. Today, CTCI emerged as the national leader in the refining and petrochemical industry and a main player in the international power, environmental, transportation and industrial markets, more than 40 branches and affiliated companies abroad, 7,500 employees in group. CTCI reported record-high revenue of NTD 67 billion past year, the 88th from ENR 250 list as the best record as the international contractor. This Study is aimed to analyze the growth stragegy extending to diversification and globalization strategy under the method of interview survey, in order to conclude the growth path and the way CTCI maintains its position to compete in the global engineering services market.
Subjects
CTCI
Ansoff Matrix
Strategic Alliance
Diversification
EPC
Type
thesis