The Impact of Destination Image Formation and Perceived Risk on Perceived Value and Satisfaction: A study of Taiwanese Working Holiday Makers
Date Issued
2015
Date
2015
Author(s)
Cheng, Yu-Ting
Abstract
Working holiday program has become one of the popular programs among the young adults prior to pursuing their regular career commitment. Such program provides a way to encourage international understanding and broaden global perspectives by enabling young people to experience the culture of another country. To further facilitate its benefits, many governments start initiating policies to promote working holiday program. Among them, Taiwan government has already made working holiday agreements with 13 countries, from Asia Pacific, America to Europe. Recently, the total number of Taiwanese working holiday makers had reached 165,000 headcounts, which are more than twice of that in 2012. These facts show a significant increase trend on working holiday makers; however, the researches into its ante factors still remain limited. Based on Destination Image Formation model (Baloglu & McCleary, 1999), this research aims to examine the impacts of information sources, motivations, destination image and perceived risk on perceived value and satisfaction. The informants were those who had completed the working holiday. Online questionnaire was administrated to collect the data. The research results show that motivation towards working holiday has strong positive effect on both destination image and perceived value. The impact of destination image on perceived value and perceived value on satisfaction are also positive. However, the results don’t support the hypotheses regarding to information sources and perceived risk.
Subjects
Working holiday
Motivation
Destination image
Perceived risk
Perceived value
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-104-R02741013-1.pdf
Size
23.32 KB
Format
Adobe PDF
Checksum
(MD5):a5849843cf5296a3e848b0a1633245de