Business Model of Cosmetic Center in Public Hospital--- Illustrated by a Medical Center
Date Issued
2014
Date
2014
Author(s)
Tjiu, Jeng-Wei
Abstract
Medical cosmetics are booming in Taiwan in the past decade. The main reasons includes: (1) Development of new non-invasive technology (i.e. lasers and injectables); (2) Poor insurance reimbursement prompts hospitals to generate new revenue stream; (3) Healthcare industrialization policy: Free economics pilot zones promotes international healthcare and bundled with tourism. However, medical cosmetics are still regarded as a medical practice and under strict regulations. Numerous public or private hospitals have increased their exposures to medical cosmetics, along with specialized cosmetic clinics, the market becomes increasingly crowded and intensive competitive. Peter F. Drucker once said: “Business model competition is the major management challenge in 21st century.” Restrained by regulations, public hospital are less agile in maneuver. To survive in this keen competition, rely on business model design. Started from literature review, current trends of value migration and profit zones shifts are illustrated. How to reinvent profitable business models are thoroughly discussed. The four components of successful business model, i.e. customer value proposition, profit formula, key resources, and key process, are demonstrated in our case study. The proposed model is also applicable to other public hospital to ensure a sustainable growth in medical cosmetic field.
Subjects
商業模式
醫學美容
顧客價值主張
利潤公式
關鍵資源
關鍵流程
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-103-P99748036-1.pdf
Size
23.32 KB
Format
Adobe PDF
Checksum
(MD5):05ed8b5c18d755ec18e7dd08e4f797a7