Guest editorial

Journal

International Marketing Review

Journal Volume

37

Journal Issue

3

Pages

397-404

Date Issued

2020

Author(s)

Kim D.

DOI

10.1108/IMR-05-2020-380

URI

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087013431&doi=10.1108%2fIMR-05-2020-380&partnerID=40&md5=48056a0aec651ecf0f586de7e2ddc267

https://scholars.lib.ntu.edu.tw/handle/123456789/612427

Publisher

Emerald Group Holdings Ltd.

Type

editorial