運動場業品牌形象對消費者滿意度與忠誠度影響之研究：以臺北市市民運動中心為例=An Interrelationship among Brand Image, Consumer Satisfaction and Consumer Loyalty of Sports Arena Industry-A Case of Taipei Sports Centers
Journal
運動教練科學
Journal Issue
21
Pages
81-101
Date Issued
2011
Author(s)
An Interrelationship among Brand Image, Consumer Satisfaction and Consumer Loyalty of Sports Arena Industry-A Case of Taipei Sports Centers
Publisher
中華民國運動教練學會 & Ainosco Press
Type
journal article