二十一世紀大學圖書館：行銷服務時代的來臨
Other Title
Academic Libraries in the 21st Century: The Coming of Marketing Services Era
Resource
大學圖書館 1(1), 37-54
Journal
大學圖書館
Pages
37-54
Date Issued
1997-01-31
Date
1997-01-31
Author(s)
DOI
246246/2006101313180005
Abstract
This article discusses the major concepts of marketing as they are applied to library services in an academic community. It is argued that marketing is a powerful tool not only for a public library but also for an academic library. College & university libraries can benefit from practicing customer-oriented information services that is the centrality of marketing management.
Subjects
Academic libraries
Marketing
Promotion
User studies
Information services
Library management
Publisher
Taipei:National Taiwan University, Department of Library Science, National Taiwan University
Type
journal article
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