臺灣人工皮革產業與新產品的進入策略
Date Issued
2006
Date
2006
Author(s)
邱漢郎
DOI
zh-TW
Abstract
The entry strategy – Apply the Game Theory to Analyze Taiwan Synthetic Leather Industry
This thesis apply the Game theory to probe the competitors’ strategy and assist the entrant in making a better strategy decision when enter a new business.
This thesis also apply the analytical framework for the industry to identify the business landscape and the boundaries, to clarify the type of competition movement and the dynamics of the target market development, to find out the key success factors for the business and evaluate both the competitive advantage and the weakness among the rivals in the industry, as well to help the entrant to make the better entry strategy.
The Taiwan synthetic leather industry is analyzed when it moves toward the global sporting brand footwear market. The data and information are collected from the abroad and local industries organization report to help this analysis. It also analyzes the reaction among the rivals Japan, Korea and Taiwan.
This study discover that not only the entrant may struggle with the entry barrier, but also the preempted rival face the dilemma of carrying out the deterrence strategy or not. In addition, it proves the effectiveness of the entry barrier quietly depends on what resource and strategy the entrant own.
Subjects
賽局理論
人工皮革
進入障礙
進入策略
阻隔策略
Game Theory
Synthetic Leather
Entry Barrier
Entry Strategy
deterrence strategy
Type
other
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