A Study on International Trade in Professional Services: A Case of Exporting Taiwanese Engineering Services to ASEAN Markets
Date Issued
2014
Date
2014
Author(s)
Lin, Chi-Yu
Abstract
In light of the growing importance of international trade in services, this thesis is aimed to studying foreign market entry options for Taiwanese engineering service firms in ASEAN markets. By adapting the Double Diamond Model, an analytical framework based upon Porter’s Diamond Model, the author analyzes the difference in the domestic and international sources of competitive advantages for developing engineering service sectors in Taiwan, Malaysia, Singapore, and Vietnam. Official statistics, competitiveness survey results and government regulations from public resources are used to measure each dimension of competitive advantage. The findings then enables a national-level and industrial-level analysis based upon Dunning’s Eclectic Paradigm which suggests that ownership advantages, location advantages and internalization advantages determines the means of international production. The findings then contribute to identify and explain the appropriate entry modes and suggested actions in each researched market. Porter’s diamond model and its extensions adapted in this study are found applicable in professional service contexts. They can be useful and operative analytical tools for enterprises seeking international opportunities.
Subjects
國家競爭優勢鑽石模型
雙鑽石模型
折衷典範
工程顧問服務
東協市場
國際服務貿易
市場進入模式
Type
thesis
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