Keelung City’s Policy Marketing of Energy Saving and Carbon Reduction: Perspective on Stakeholders.
Date Issued
2012
Date
2012
Author(s)
Lao, Hsiu-Chun
Abstract
Recently, energy saving and carbon reduction was a popular theme. From 2008, Taiwan has been start activities of energy saving and carbon reduction. In 2010, this policy broaden the scope to local government. Policy of energy saving and carbon reduction, which has a character: it must be implemented with soft policy tools, especially policy marketing. Facing a lot of policy recipients, policy marketing is to identify, predict and satisfy stakeholder’s needs, then using minimum of authoritarian means and maximum of recipient-friendly means to implement policy. Government can convince stakeholders to accept policy concepts with strategies and tools of policy marketing. It has an advantage: cost of policy implement can decreased.
This article employs the models and theories of policy marketing in an attempt to examine the Keelung City’s policy of energy saving and carbon reduction. This thesis
emphasized the need of stakeholders. When facing different stakeholders, choosing different stragies and tools of policy marketing, balance and combine different needs. Start with exchange, from product to public service, no matter what dominant or recessive, if it can satisfied each other, creating customer satisfy and promoting policy efficiency, is a good policy marketing. Public sector should construct a network of strategic partnerships, it also could help to spread social effect of policy marketing. Government should apply theories of policy marketing to public policy, because it can get more obedience and lower cost.
Subjects
Energy Saving And Carbon Reduction
Policy Marketing
Stakeholders
Strategic Partnerships
Keelung City
Type
thesis
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