The International Competitive Strategies of Digital Content Industry：The Case of Digital Game
Date Issued
2008
Date
2008
Author(s)
Pei-Yun, Tsai
Abstract
The digital game industry has grown tremendously in the past few years. In Taiwan, the government has identified the “Digital Content” industry as one of the two rising stars in the “Two Trillions, Twin Stars” national industry development plan, with “Digital Game” as its top development priority.his study proposes to understand the industry structure, the evolvement, and the market development of digital game industry, and further, to look into the competitive advantages of the major countries of digital game. Finally, this study considers the market development and the competitive advantages of digital game industry in Taiwan, and provides specific suggestions.he study starts with understanding the definitions of three segments in digital game market, and analyzing the activities of value chain for digital game industry. Then, it investigates the market situation and the developmental trends for global digital game market, TV game market, PC & Online game market, and mobile game market, respectively. At the same time, the study finds out the major countries of three game segments, and separately discusses the development of these countries.he following Chapter 5 refers to Michael Porter’s “Competitive Advantages of Nations”, which uses the Diamond Model to identify a nation’s advantages. This study researches the competitive advantages of digital game for America, Japan, South Korea, and China, and makes the comprehensive comparison at the end of this chapter.inally, the study analyzes the evolvement, the industry structure and the market development of digital game industry in Taiwan, and looks into the competitive strengths and weaknesses through Diamond Model. In conclusion, based on the results of above, this study provides strategic recommendations to the Government and digital game companies, respectively.
Subjects
Digital Content
Competitive Advantage of Nations
Competitive Strategy
Online Game
TV Game
Type
thesis
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