The Position and Competition Strategy of Taiwan Phalaenopsis Orchild Industry in the Global Market
Date Issued
2011
Date
2011
Author(s)
Kuo, Tung-Ying
Abstract
This article offers an introduction of supply and demand in the global Phalaenopsis market as well as the current conditions of the Phalaenopsis industry in Taiwan from an economic point of view. It estimates, in a logical manner, the market share of Taiwan-produced Phalaenopsis while presenting suggestions for an industrial upgrade. On the basis of supply and demand, the current conditions of the country’s Phalaenopsis industry are analyzed. Orchids are agricultural products, most of which are haunted by an imbalance between supply and demand. It takes approximately 15 to 19 months for an orchid seedling to blossom, however the consumers generate an immediate demand, hence the delay between supply and demand. Therefore, how to reach the equilibrium between supply and demand is an issue that calls for the utmost effort.
In Chapter 2, this article describes the worldwide Phalaenopsis consumption and supply areas. Not only does the chapter examine various factors that may affect consumer intentions, it also briefly mentions the consumer behaviors and pricing at main Phalaenopsis consumption areas to point out the importance of planned production. Chapter 3 provides an update on the present situation of the Phalaenopsis industry in Taiwan ---including the mericlone nurseries, cultivation firms, and the sales end---in an attempt to analyze the country’s position in the global Phalaenopsis supply chain. Chapter 4 summarizes the introductory content in the first two chapters along with some afterthoughts about this study. It explores the relationship between price and output value using an economic method, so as to objectively infer the percentage of Taiwan’s Phalaenopsis production capacity. Finally, this industry’s growth prospects were discussed to conclude this paper.
Subjects
Phalaenopsis industry
Mericlone nurseries
Cultivation firms
Market share
SDGs
Type
thesis
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