A Study on the Stock Investors Behavior in Taiwan: The Case of the Clients of Fubon Securities Company
Date Issued
2007
Date
2007
Author(s)
Ming-Chien, Cheng
DOI
zh-TW
Abstract
This object was drown up the investor behavior in Taiwan in case of the Fubon Securities Co. in Taiwan. Besides, the aim is inquiring into the behavior characteristics of the stock market investors in Taiwan. In order to understand the behavior tendency of the investor, this research gains research sample through the database, trading data to carry on analysis with the actual customer, making use of the bargain data of customer's short date, carrying on customer to invest the behavior analysis, then finding out the trading characteristic that the Taiwanese stock market investor has, and making use of this analytical result to provide researcher's the understanding of the ecosystem toward stock market to is the reference to the academic study about this subject.
This research aim is inquiring into the investment profit and loss of the investor and trading the amount of money, stock value, profit rate...etc. and trading the relation of the behavior, with random draw samples the way samples the study that the customer in the certain period trades data to carry on this research. These are four greatest meanings that induces for the following as a result:
(A) Putting forward the theories structure explains the investor of the high profit and high deficiency, the dissimilarity acquired by it. Try to find out the relation of the profit rate and investment behavior ;
(B) Find out the investor financial power(stock value)and the relation of the profit rate;
(C) Distinguish the relation of the rate of turnover and profit.
(D) According to the different kinds of dissimilarity, such as gender, age, education, location, astrology, Chinese Zodiac Sign; find out the characteristic of the possible influence bargain behavior.
Subjects
投資者行為
行為財務
處份效果
展望理論
Investor Behavior
Behavioral Finance
disposition effect
Prospect Theory
Type
other
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