A Study on the Co-opetition Strategy of the Service rovider in a Wirless City Project: The Case of Qware of he Taipei Wirelss City Project
Date Issued
2005
Date
2005
Author(s)
Wang, Han-Wen
DOI
zh-TW
Abstract
Wireless city is a brand-new business model of wireless network, and so far there is no significantly successful case to be referenced. Taipei Wireless City Project, however, has been regarded as in the leading group among all wirless cities which are in the business operation phase. Moreover, this is the case with highest population coverage. Governments adopted different ways in running wireless city projects, take Taipei City for instance, its model combines the Coperate Wholesale, Private Consortium, and BO (build and operation) model.
The third phase of whole network building will all be done in second half of 2006 and the overall progress will reach 90% coverage. In this particular project, Qware has started the business operation in 2005; nevertheless, the result is far from the expected project goal: the number of monthly-paid subscriber has not yet reached 20,000. Given this situation, the present research took the position of an operator of Wireless City and studied co-opetion strategy among mobile telecom operator, wireless broadband provider and fixed net carrier by finding key competitive factor and business model for wireless city operation, and this can be a reference for the following development of Qware in Taipei city.
This study is based on value net theory and RBV. First part of this study consist Wireless communication, mobile data service and the change of value chain result from MVNO（Mobile Virtual Network Operator.）Followed part describes the progress of wireless broadband technology, plus business model of wireless broadband operator and the fast-growing VoIP. Next part further introduces and compares the implementation and operation examples of worldwide wireless city.
After value net analysis and the evaluation of Qware’s strategic resource, this research suggests that Qware should adopt MVNO model and focus the operation on building up network infrastructure and backward office mechanism, so that the degree of potential competition with respect to mobile telecom operator would be lowered, and the number of subscriber would increase rapidly. In general, this research provides strategic suggestions to solve the difficult position Qware facing. To transform into professional wireless network firm, successful experiences would be applied island-wide for the health of wireless system.
Subjects
無線城市
無線寬頻
行動無線網路
MVNO
價值網
Wireless City
Broadband Wireless
Mobile Internet
Value Net.
Type
thesis
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