Partner selection model for design chain collaboration
Journal
International Journal of Production Research
Journal Volume
51
Journal Issue
4
Pages
1131-1145
Date Issued
2013
Author(s)
Abstract
Abstract Due to increasing global competition and shorter new product life cycles, brand owners collaborate more often with design chain partners to bring a new product to market. This paper proposes a design partner selection model to minimise the overall design chain cost, taking into account communication cost, time-to-market, and quality. The model can be formulated as a stagecoach problem. Next, a dynamic programming algorithm is developed for this model to select the optimal partners through the design chain. Finally, a numerical example and a sensitivity analysis are presented. The results also reveal that design quality and manufacturing quality positively influence the total cost, and when brand owners need to speed up time-to-market to keep up with a competitor, the design quality will become less important. Keywords: joint design manufacturer (JDM)communication costqualitytime-to-marketpartner selection
SDGs
Type
journal article