The evolution of the application of Analytical CRM A case study of Consumer banking business in Taiwan
Date Issued
2004
Date
2004
Author(s)
Wu, Jay
DOI
en-US
Abstract
This is an over-banking environment in Taiwan. As long as a bank initiated a new product and generated some profit, there are definitely a lot of followers to copy the product and decrease average profit level for the product. The quick solution is Customer Relationship Management or plus Analytical in the front. Even though, there are still some issues in such case:
How can a bank choose to enter a market?
How can a bank develop the sustainable competence and maintain competitive advantage?
This research is trying to answer these questions through detail study about related articles and case studies for 2 local banks.
After research, we found following conclusion:
Subjects
分析型客戶關係管理
CRM
banking
Analytical
Business Intelligence
Type
thesis
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ntu-93-R88724025-1.pdf
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