Conversion of creative potential into sports entrepreneurship
Journal
Thinking Skills and Creativity
Journal Volume
56
Start Page
101735
ISSN
1871-1871
Date Issued
2025-06
Author(s)
Abstract
Highlights
•We investigated the correlation between sports imagination and sports creativity.
•We also constructed a model for predicting sports entrepreneurial intention.
•The results validated a mediation model of sports entrepreneurial intention.
•This model includes sports imagination as an antecedent and sports creativity as a mediator.
•It also suggested a theoretical framework for cultivating sports entrepreneurship.
Abstract
Considering the dearth of studies on creative potential in sports and the contextual shift after the COVID-19 pandemic, we investigated the correlation between sports imagination and sports creativity and constructed a model for predicting sports entrepreneurial intention. In total, valid survey responses from 378 student athletes were subject to analysis. The results verified the proposed factor structure of each variable and validated a mediation model of sports entrepreneurial intention, including sports imagination as an antecedent and sports creativity as a mediator. Our findings suggest that conceiving sports imagination increases sports entrepreneurial intention by strengthening sports creativity; all other tested effects were marginal or nonsignificant. The current study contributes to the knowledge of athletic potential, sports education, and sports entrepreneurship by developing three valid scales and proposing a theoretical framework for cultivating and facilitating sports entrepreneurship.
Subjects
Sports creativity
Sports education
Sports entrepreneurial intention
Sports entrepreneurship
Sports imagination
ports management
SDGs
Publisher
Elsevier
Type
journal article