使用者涉入與認知風險對評量認知品質-價值的影響 — 以網路商店為例
Other Title
The Role of User Involvement and Perceived Risk in the Perceived
Quality-Value Relationship ─A Case Study of e-Stores
Quality-Value Relationship ─A Case Study of e-Stores
Date Issued
2002
Date
2002
Author(s)
DOI
902416H002032SSS
Abstract
The growing of electronic commerce (E-commerce) and the Internet have expanded
the extent of information service from internal to external customers and also has
shifted the focus of information service from quality to value. Furthermore, the
concept of “involvement” has extrapolated to “service involvement” by marketing
researchers. However, lack of security and reliability has led to emergence of issues
regarding “perceived risk” on the Internet. Thus, this current research attempts to
investigate the impact of user involvement and perceived risk on perceived quality
and perceived value.
The purpose of this study is to propose a conceptual framework with respect to
customers’ perceptions of risk, involvement, and value by investigating E-commerce
literature. Empirical data based on a sample taken from customers of electronic stores
in Taiwan was evaluated using correlation analysis of LISREL. The results not only
suggest that the research model exhibited a good fit with the data, but also help
partitioners and researchers understanding better the relationships among these four
dominants.
Subjects
Electronic commerce
perceived quality
perceived risk
perceived value
user involvement
Publisher
臺北市：國立臺灣大學資訊管理學系暨研究所
Type
other
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