Online Business Model and Network Platform Strategy
Date Issued
2006
Date
2006
Author(s)
Chen, Jeng-Chun Janet
DOI
en-US
Abstract
The Internet is a fast, dynamic, and complicated ecosystem. Most of the time, it is very difficult to identify value proposition, business models, and formulate platform strategies due to the amount of free content on the web sites. In this research, we adopt an analytical approach for strategy formulation; by analysis of Internet ecosystem and framework, identifying the key of various business models, making the choices of playground or battlefield of the industry segments, and case studies of major Internet players including Yahoo, Google, Microsoft, and eBay. In the end, we propose the step of developing network platform strategies linked to business models. Based on the analysis, we also evaluate the competitive advantage of each Internet player and their future strategic directions
Overall, three major Internet players propose similar visions and business models. On the other hand, every company holds its own assets to sustain its business in long term. Future development may include more partnership in order to exchange user traffic and fight against competition, merge and acquisition to promote future growth, and development of new types of business models.
Subjects
網路商業模式
平台策略
產業價值定位
獲利模式
網際網路技術
Business Model, Platform Strategy
Value Proposition
Internet Technologies
Type
other
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