A Study on Business Model of Clownfish Aquaculture in Taiwan
Date Issued
2015
Date
2015
Author(s)
Chu, Li-Ling
Abstract
People of the world were crazily fascinated to have a reef aquarium, especially to keep the movie star”Nemo”clownfish, since the movie of “Finding Nemo”. USA is the largest country in the world to import the ornamental fish that is estimated around several million pieces in quantity from the wild coral areas for 2 million families’ keeping. As statistic report, ten speciments of Clownfishes occupied more than 38% of the importing quantity from the wild, it evidences the high preferrence and the needs for clownfish. In order to conserve the marine resourses and biotope equillbrium of coral reefs and to flourish the ornamental fish industry will benefit the nation’s economy growth, mariculture of the invertebrates and fish for ornamental use, especially the clownfish, are the essencial and pressing issue and work. The subject study uses SWOT analysis to assess Taiwan’s competitivenss, compares the current breeding situation in USA, Phillipine and Taiwan , and analysizes the cost of different breeding scales in mentioned coutries to propose an idea of “cell breeding farm” and “Nemo-team” as the business model of developing the breeding clownfish industry in Taiwan. It could connect the companies’ capacity with nation’s R&D resources to upgrade rapidly in technology, research and innovation and could havest the great varieties and speciments of clownfishes from the cell breeding farms, through the operation of Nemo-Team. Then, it is expected to stably supply the domestic demand in the short term and to compete with well-known international companies as the main and largest supply of clownfish of the world in the near future. Finally, the subject study suggests the nation should formulate the appropriate policies to offer the industry a favorable environment of “Home Base” from which international competitive advantage ultimately emanates, such as helping the set up of “Nemo-team” module, as the government plays a powerful influence on the driving of innovation and a key role in supplying R&D research.
Subjects
ornamental fish
clownfish
mariculture
cell breeding farm
Nemo-team
SDGs
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-104-P02627013-1.pdf
Size
23.54 KB
Format
Adobe PDF
Checksum
(MD5):dd41c5cdb2392bea45d6fc3f7ee8d416