A Case Study on the Global Strategy and Competence Development of a Taiwanese Multinational Corporation
Date Issued
2006
Date
2006
Author(s)
Hsu, Li-fang
DOI
zh-TW
Abstract
Internationalization process has been a central issue of research in the area of international business and strategy. However, little effort has been made in exploring the interplay between a firm’s competence development and globalization moves as a basis for understanding the evolution of competitive advantages. The present research undertook a qualitative approach on the evolution of a Taiwanese multinational corporation (Nien Hsing Textile) in the global context. With this research exploration, we hope that we could furnish valuable insight into our understanding of competence-based growth in the global context.
Specifically, this study attempts to answer the following questions:
1). What are the factors that affected the resources allocation of a multinational company? What’s the relationship between the case company’s growth strategy and her global expansion? 2). As the regulatory constraint once emancipated, such as the cancellation of textile quota system, how will the case company’s existing competitive advantages change? And how will the company react to such a external challenge?
We start from a structural analysis on the textile and apparel industries. We built the twenty-year history of corporate development of the case company in terms of major strategic decisions and subsequent resource allocations the company undertaken along the time line. By analyzing the global development of the case company, this thesis concludes that:
(1) When the global strategy is based on solid industry experience and precise value-chain decipherment, it will perform well through the fit of external circumstance and internal resources.
(2) Environmental changes in industry restrictions affect the case company’s existing competitiveness substantially. However, given the external changes, company is substantially inerted due to the existence of dominant logic in the general management.
Subjects
個案研究
紡織產業
全球化策略
能耐建構與延伸
Case-based Research
Textile Industry
Global Strategy
Competence Building and leveraging
Type
thesis
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