組織間關係、國際市場導向與海外績效間非線性關係探討：國際化程度與學習導向之干擾效果
Journal
臺大管理論叢
Journal Volume
26
Journal Issue
1
Pages
65-94
Date Issued
2015
Author(s)
Abstract
The establishment of good relations with overseas business partners and gaining knowledge of international trade is essential for firms participating in business. In the process of international marketing of internationalized firm, the most notable method is overseas market-oriented behavior. This study regards the relational view as the hitting point and proposes that the overseas market-oriented behavior will be directly influenced by the relation of organizations, which is reflected in the nonlinear relation (inverted U-shape) between overseas market orientation and performance. Degree of internationalization and learning orientation were also included as moderators.
SDGs
Type
journal article