Competitive Strategies for Online Video Streaming Platforms
Date Issued
2015
Date
2015
Author(s)
Lee, Wei-Hsun
Abstract
To provide a differentiated service for attracting customers, online video streaming platforms may produce their own programs or enrich their contents through buying exclusive programs from media providers. Therefore, in this thesis, we propose a model to study how the strategies of online video streaming platforms are affected by self-production programs, exclusive programs and customers’ preference for programs. Our proposed model not only finds the most profitable region for each strategy but also shows that despite the fact that the equilibrium strategy is to buy exclusive programs, two platforms confront prisoner’s dilemma and become less profitable. Our analytical results can provide a new aspect of programs’ strategies for online video streaming platforms and help them formulate effective strategies for different market circumstances.
Subjects
competitive model
platform strategy
video streaming
game theory
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-104-R02725020-1.pdf
Size
23.32 KB
Format
Adobe PDF
Checksum
(MD5):0a0ff6ec2b85f27e6cf007c41a565dc1