HDI手機板產業之競合策略

It is necessary to have competition on the industry, Such well competition could help the industry to upgrade service quality, technology improvement, and arise industrial core value.
Most people see a competitive environment as a win-lose scenario. This is competition, It has winners and losers. This research finds that one way to survive is co-opetition.
Co-opetition is a business strategy based on a combination of cooperation and competition. Co-opetition proposes that it make more sense to look for win-win scenario, By applying game theory to business decision making. In thesis, HDI PCB industry to be an example in co-opetition theory.
PCB (Printed Circuit Board) is a mature industry, Has been 20 years and become a cluster in Taiwan. HDI is one of PCB products. Recognizing that this industrial concentration is loose oligopoly. It is not price taker, But still encounter the pressure from pricing. How to gain more share from the marketing, Learning from co-opetition, There is a good way on non-pricing competitive strategy and make cooperation with customers, suppliers even rivals.
In the hope that this thesis could bring some new thinking into the industries. Trying to find out what is the company’s positioning, and focusing on cooperation between companies in competitive markets.



Keywords : PCB; Printed Circuit Board; HDI; Co-opetition