Competitive Strategy Analysis of Mobile Internet Software Platform
Date Issued
2009
Date
2009
Author(s)
Ou, Chia-Yu
Abstract
As mobile internet service becomes more popular, a number of well-known companies have launched their own software platform to compete for the standard of smartphone operating system. This research attempts to sort out the competing strategies and possible direction of development among the five main competitors: Apple iPhone, Google Android, Nokia Symbian, RIM BlackBerry, and Microsoft Windows Mobile, by means of industry status and trends analysis, benchmark (NTT docomo) analysis, and case studies.n order to know the difference between products and strategies better, this research sums up five comparative dimensions, including “operating systems”, “software and online stores”, “computer and internet resources”, “alliances”, and “other advantages and disadvantages”. Finally, combining network effect, lock-in effect, and the competitive analytic model, this research comes to conclusions about the possible industry structure, as well as who has the opportunity to become the ultimate winner in the future.
Subjects
smartphone
mobile internet
operating system
platform
Type
thesis
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ntu-98-R95741072-1.pdf
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