Behaviors Study of Firms Participating in the Competition of Construction Fence Greening and Beautification in Taipei
Date Issued
2015
Date
2015
Author(s)
Song, Syuan-Jhang
Abstract
Improvement of city landscape with greening and beautification has long been the common expectations of the people. Taking advantage of International Flora Exposition in 2010, Taipei City has promoted a series of actions to transform the urban landscape in the name of Taipei Beautiful Program. One of the series actions is the mandatory implementation of the construction fence greening and beautification. In order to encourage quality of work, contest among construction sites was held. Since more ""quantity"" does not guarantee good ""quality"" contest is used to find and honor construction sites with nice performance as an incentive mechanism. The motivation of this research is to find ways for the improvement of contest mechanism through the analysis of participants’ beheavior. In general, the cost of winning construction sites is higher than the others. Winners of the contest are only awarded certificates, medals and public awards, as well as publishing the special column of the contest. The incentive seems not attractive enough since only less than 10% of construction sites chose to participate the contest. In this research, through clarifying the motivation of firms’ investments, and identification of the deficiencies of the existing contest from the perspective of firms, direction of improvements are to be identified. In this study, seven characteristics are identified from the investigation of firms participating the contests. They are: 1. Scale of winning firms is larger than others in general. 2. The corporate culture of firms is the key feature affecting the motivation for high quality. 3. Reducing conflict between the construction site and its surrounding community is an important motivation for firms to do good work. 4. Making the city beautiful and green is another important motivation. 5. Improvement of the working quality is another consideration. 6. The Firms decided not to join the contest because of low profile corporate culture. 7. Motivation between developers and the constructors are different to each other. In summary, five suggestions are proposed for future improvement of the construction fence greening and beautification contest: 1. Strengthening the interaction between the communities and construction sites. 2. Adding maintenance quality into contest score. 3. Groups of the contest of construction fence greening and beautification should be more diversified. 4. The composition of referee should be more diversified. 5. Rewards of the contest winners can be more practical.
Subjects
Construction Fence
Vertical Greening
Firm Behavior
Contest Behavior
Behavior Study
SDGs
Type
thesis
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ntu-104-R02544014-1.pdf
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