The Phenomenon of Commercialization for Social Service Organization: A Pilot Study of Long-term Care Service
Date Issued
2011
Date
2011
Author(s)
Lin, Chan-Chuan
Abstract
The laws and regulations control the eligible that provide long-term care service in Taiwan. Currently non-profit organization (NPO) still is the substantial providers of long-term care service. The planning is regarded as mechanism that protects the elderly care services from the exploitation by the market mechanism. However, the NPO has the tendency towards "business" when government emphasis on performance, care demands includes various income levels, and civic society pays more attention to accountability. We worried that the change of situation may destroy the legal status that represents "non-profit" value of NPO. We need that discussed the phenomenon of NPO commercialization and clarifies the meaning of organization change in this period.
The article is a pilot study to apply the concept of entrepreneurship to investigate the development of management practices that how social orientation and commercial orientation grow, to interpret the commercialization phenomenon of social service organizations that analysis whether the core value of social service organization is generally the kind of business. Among the organizations, whether the NPOs show the state of "mission drift". The research has adopted the method of mailing questionnaires to collect data on the organizations that provide long-term care service in Taiwan. The results showed: the relationship among entrepreneurial orientation subdimentory that how commercial and social orientation grow is complementary. The development of the management is little different among the organizations of the different legal status. Overall, the organizations that provide long-term care services develop generally the management of the social objectives. Among the organizations, the NPOs generally don’t show the state of "mission drift". Finally, according to the findings of the research we recommend to the government and social service organizations as follows: face the fact that the legal status don’t stand for the core value of the organization at all, adjust strategy that protect the rights of the disadvantaged for long-term care services, explore factors that associated with the development of entrepreneurial orientation, and develop social and commercial orientation that base on the belief of complementary relationship.
Subjects
Non-profit organization
commercialization
entrepreneurship
long-term care service
mission drift
Type
thesis
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