Exploring the successful of the Open Innovation Business Models for Secuassurance
Date Issued
2014
Date
2014
Author(s)
Zhong, Zhen-Ting
Abstract
The financial industry in our country covers a wide range of business and collects huge amount of money with the function of steadily improving our country’s social and economic development, while the securities industry plays a crucial role in financial systems and capital markets. The main function of security markets is to guide various capital sources, to provide relevant investment channels and construction of platform and to shape the capital form among widely assembling funds. A capital form possesses abundant capital scale, then puts the fund raised from public and private enterprises into the development of related industries to improve economic mobility, and to promote the public to share the achievement of social economy as industry and commerce distribute the profits.
Under current low interests and high inflation rate circumstance, investors have gradually changed their saving plan and the past high security saving instrument has been replaced by high profit and mobility investment instruments. The investment volume in financial derivative products such as negotiable securities, fund targets and insurance products has increased each year, as investors have adopted diversified and active investment portfolio for their own asset allocation to spread capital risk and increase investment rate. However, securities dealers’ industry orientation has altered from securities brokerage services to wealth management and investment advisers.
The investment environment of the Taiwan security market is a shallow market. The operating environment of financial derivatives is no longer like the past since it has undergone several international economic crises including the Asian financial crisis in 2008 and the European debt crisis. This reflects a sharp drop both in traditional securities’ trade volume and profitability, among which the wallet share ratio also faces a recession. Enterprise risk management reform and profit source expansion have already been the most urgent assignment for securities dealers. Therefore, the traditional securities dealers have to change their focus on securities brokerage service benefit to asset management as soon as possible to assist customers with comprehensive services. Since the issuing and enacting of financial holding company act in July, 2001, Taiwan has released the related financial regulations. Not only financial holding companies have been set up and they are allowed to provide one stop shopping through trans-trade banks, insurance, securities, venture capital investment and trust investment, etc. The bank, insurance and securities of non-financial holding companies also have been allowed by financial authorities to launch other trans-trade financial services based on public platform principle. Therefore, the financial institutions mentioned above like non-financial holding company should immediately inspect their future development strategies and opportunities in case of competitiveness loss and marginalization after integration of financial scale.
This study aimed to discuss the open innovation model of “Secuassurance,” which included product innovations, how to cooperate with insurance industry vertically and horizontally, how to expand the strongholds through strategy alliance method, construction of dedicated e-information system and internal structural reform, etc.
Subjects
證券保險
顧客荷包率
策略聯盟
一站購足
Type
thesis
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