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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
獨佔廠商品牌形象與最適產品線延伸策略
Details
獨佔廠商品牌形象與最適產品線延伸策略
Journal
管理學報
Journal Volume
20
Journal Issue
6
Pages
1081-1121
Date Issued
2003
Author(s)
周善瑜
吳基逞
DOI
10.6504/JOM.2003.20.06.02
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/472475
URL
http://dx.doi.org/10.6504/JOM.2003.20.06.02
Type
journal article