The Influence of Health Perception and Self-image on Weight Control and Willingness to Pay
Date Issued
2011
Date
2011
Author(s)
Tsai, Hsueh-Lin
Abstract
The purpose of this paper is firstly to construct a utility conceptual framework along with theory of planned behavior to reflect the dimensions of attitude, subjective norms, and perceived behavioral control for a weight control intention model. The dimensions of attitude, subjective norms, and perceived behavioral control are specifically reflected by the variable of health perception, self-image, and obesity. The model is then able to analyze the factors that impact the weight control intention and estimate the willingness to pay for joining the specific weight control programs. There are two weight control programs proposed for the respondents, one is the “weight loss treatment with medication along with exercise” and the other is the “weight loss treatment with medication only” by contingent valuation method. The average willing
to pay for each program will be estimated and computed. Secondly, the average willingness to pay for different classification of the people with different health
perception, self-image, and obesity are then computed.
The results show that the variables for health perception, self-image, and obesity do have significant impacts on weight control. Among these, the health perception and
self-image are founded to be the most significant. As regard to the willingness to pay for the weight control programs, people are willing to pay NTD 7,575 per capita
annually for the program of “weight loss treatment with medication along with exercise” and NTD 6,452 per capita annually for the program of “weight loss treatment with medication only.”
In addition, the health perception with dimension of attitude weight control also has significant influences on the willingness to pay. It represents that the people with
high health perception for obesity will also increase the willingness of pay for the proposed weight control programs in this study. As a result, the delivering the information regarding the obesity will urge people to manage their weight control.
Subjects
weight control
health perception
self-image
contingent valuation method
willingness to pay
SDGs
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-100-R98627008-1.pdf
Size
23.32 KB
Format
Adobe PDF
Checksum
(MD5):5eb2f3def56fc0b8e88eebde3f9a75e6