Taiwan''s Satellite Navigation Industry Competitive Strategy to enter the Chinese Market —A case study of A Company
Date Issued
2014
Date
2014
Author(s)
Lo, Chung-Hao
Abstract
Since 2004, Taiwan Suppliers had taken a key role in the global navigation industry within three years. The fast-changing information and communication technology (ICT) also drove the evolvement of functions and platforms of mobile communication. As smart phones get more and more popular, LBS mobile commerce has become the mainstream application and it has almost replaced the traditional PND potable navigation device. The changes in the market place have brought threats as well as opportunities for Taiwan manufacturers. In order to be a winner in the competitive market, both Taiwan brand and OEM companies must understand their own value and keep a close eye to the development of technologies. Also, they should have clear competitive strategies and try their best to build their competiveness so that they can become the winners among the competitors.
Based on a case study, the research explores the competitive strategies and development of navigation industry. It consists of the following sessions:
1. The analysis on the overall market status based on Porter’s Five Forces, and product application and future development of the navigation industry.
2. A case study using the SWOT analysis for the company’s strengths, weaknesses, opportunities and threats. This analysis serves as the building blocks for future planning and strategies development.
3. Try to understand the major competitive strategies of the case company by analyzing and summarizing the strategies adopted since it was established. Get further insight and provide recommendations for reference by comparing the case company’s competitive strategies with those of its domestic and foreign rivals and further reviewing the case company’s current competitive position.
Subjects
衛星導航產業
競爭策略
產業分析
產業生命週期
策略聯盟
Type
thesis
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