Research on Development of Keelung’s Tourism Industry：A Local Governance Perspective
Date Issued
2014
Date
2014
Author(s)
Chen, Tsung-Liang
Abstract
Keelung is currently facing several crises of development. For the land transportation, the opening of Hsueh-shan Tunnel in 2006 has dramatically reduced the time of travel back and forth between Taipei and Ilan to less than one. This has caused a sharp decline of business for the vendors in Keelung’s Coastal Highway and NortheastCoast areas. The Taipei-Ilan railway project, pending due to its failure to pass the environmental assessment in 2006, was given the first priority by the Ministry of Transportation and Communication in 2009 as the Railway Reconstruction Bureau restarted the advance planning and feasibility studies of the railway route. For the marine transportation, the operation of the TaipeiHarbor in 2008 has compounded the challenges for the future operation and development of the KeelungHarbor. Moreover, for a long time, the central government has ineffectively divided and allocated resources to the local governments at the city and county level and this has resulted in the disproportionate development of the municipalities and general counties and cities. On December 25, 2010, the island was divided into five administrative regions and seventeen cities and counties. After December 25, 2014, TaoyuanCounty will also be upgraded to a municipality status and the composition of administrative regions will be become a six municipalities and sixteen counties/cities. In terms of the current fiscal revenues and allocations, the regular counties/cities are expected to receive even less resources. Apart from the five major challenges faced by Keelung, the city finds it difficult to develop the land as it has inherited small and narrow hinterland and too many hillsides and restricted by early urban development and this has led to the slow urban development of this harbor town and seriously undermined its competitiveness with other cities and municipalities. The reduced funding to the KeelungHarbor by the central government in recent years has rendered the harbor facilities obsolete and thus no match for the major harbors in the neighboring areas. Keelung has shown a tendency of being gradually marginalized.
According to the surveys conducted by the Vision magazine among the leaders of 25 counties and cities in Taiwan in September 1996 and May 2004 , in 1996 only Ilan, Nantou , Pingtung and TaitungCounties included tourism as a part of the local development strategy. In 2004, more than half of the counties/ cities positioned tourism as the key to the local development or regarded tourism as the industry with the highest business potential, an indication that the county/city leaders embrace tourism as a means to boost the local economy. This paper aims to promote the tourism industry in Keelung City by combining the theory of local governance with the local resources and marketing methods for the city to organize its aquatic recreational resources and plan feasible activities to launch the ocean tourism marketing efforts and integrate its own environmental resource and geographical advantages for realizing the idea of “city-harbor cooperation and mutual prosperity”.
Subjects
觀光產業
地方治理
港市合作
港市共榮
基隆市
基隆港
Type
thesis
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